Venture Concept

            As marijuana becomes legalized nationwide the opportunity will continue to grow. It is a medical plant that has a plethora of benefits and is only increasing in its popularity for daily use. Medically; there are all different types of people who could benefit from marijuana use. It can be used to remedy issues such as insomnia, anorexia, and anxiety. The nature of these needs stem from issues that are already plaguing our society. And since the market is continuously growing, and the demographic is already the most diverse group in America, the window of opportunity for cannabis is being swung wide open and is going to stay that way.

            Dispensaries are already becoming common place in America and marijuana legalization for recreational purposes will only continue to popularize them. The innovation part of this idea is the door to door delivery service, with a gratuity option for your delivery driver. By providing the dispensary option for customers at home, it opens a whole new window of opportunity. Needless to say, that all cannabis that is delivered for medical purposes will be delivered pro-bono and can be ordered beforehand and on a certain schedule. However, for recreational customers, a driver will arrive at your house upon request with a briefcase full of different cannabis products. This case will consist of the most popular in-store options and will have a menu available online so the customer can think about what they want. However, by bringing all different types of products it will allow the driver to become a salesman, and in turn lead to customers purchasing more products. The gratuity would be on top of the selling price and go directly to the driver. Each product will vary in THC and CBD levels as well, in order to satisfy the different needs of potential customers.

            By taking control of a potential future market the delivery dispensary will become extremely popular. This innovation could begin with a test market right now, even before legalization, by allowing medical patients to place order for their prescriptions and have them delivered for free. If it becomes a more frequently used alternative to driving to the dispensary themselves, especially if the patient is terminally ill, it will prove that a recreational cannabis delivery service is more than feasible. The unique part is paying delivery drivers less than minimum wage in order to integrate a gratuity system. By saying that the drivers will receive more money from tips, it would save the business a lot of money. Also, the driver’s salesmanship will become a lot more important as they have the potential to earn a lot of money from each sale. Customers will prefer this because everyone loves ordering things directly to their home, cannabis will be no exception. I believe that the idea would get so popular that people would only go to the dispensary themselves if they are making extremely large purchases. There are no direct competitors right now for this service, however other dispensaries would follow suit if this method proves successful.