Alternative Evaluation: My idea is contingent on the legalization of marijuana in at least some extent. That being said, offering a door to door delivery service for my products would be the alternative solution that customers are looking for. The other alternative would be to go to a dispensary, choose the product, and hope for the best results. My product takes the guessing game away from the customer, as qualified salespeople would bring an array of products that can fill different needs of the customer. By being knowledge about factors such as price, chemicals, and quality, the customers needs will always be satisfied.
How/Where do they buy: The customers have the opportunity to buy either in the store, or to place an order for delivery. If the customer asks for delivery, then a salesperson would bring a large array of different types of products into their home, so the customer can best choose the one for their needs. The means of purchasing doesn't matter, because all currency is good currency and will be accepted.
Post-Purchase Evaluation: The feeling of satisfaction that a customer gets after using the product will determine the extent of how much a customer enjoyed the product. They will either be completely satisfied by their choice, or be knowledgeable about their mistake, and be sure to choose a different product in the future.
Report Findings: After conducting three more interviews with another range of people from different ages and backgrounds, I still had overwhelming support for my idea. Most people believe that their would be a product for their specific needs out there, and with qualified salespeople explaining the drastic but subtle differences between the products, it won't be difficult to find the perfect match.
Conclusions: In terms of alternative evaluation, purchase decision, and post-purchase evaluation, my product provides a compelling argument for all perspective users. It provides a viable alternative to black market deals, and has the pull factor of being able to order online or on the phone. By not making any final sales before delivery, the customer will be satisfied with their purchase more times than not.
Hi Erik. As I have said in previous comments on your posts, I think the legalization of marijuana would be great and is one hundred % happening in the near future. Now you mention a door to door delivery service. I think that would be amazing. That is a total game changer and would be a very profitable business.
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